A Community-focused Recreational Activity App

Recreo

Project

Recreo

Duration

4 months

Team

Kimiya, Jeimy, Soyoung, Nicole

My role

UX Researcher, Product Designer

Project Overview

A Community-focused Recreational Activity

Many baby boomers need help with finding local recreational programs and navigating the process of signing up for them.

Recreo streamlines finding and signing up for recreational activities for Baby Boomers by simplifying the registration process, providing multilingual support, and drawing conversational aspects from the experience of in-person sign-ups.

Discovery & Research

Our Target Audience

Primary

Baby Boomer

Baby Boomers born between 1946 and 1964, who prioritize staying active, healthy, and socially engaged, making these their main motivators for participating in recreational programs.

Secondary

Administrators

Recreational centre Administrators, who serve as facilitators and play a crucial role in designing, managing, and offering support for these programs.

Discovery & Research

8 Interviews

4 Baby Boomers + 4 Admins

Key Insights (User needs and barriers)

In-person Registration Preference

Many Baby Boomers prefer in-person registration as they find them more familiar, accessible, and easier to navigate.

System Complexity

The online registration process is challenging due to too many steps, cluttered interfaces, and technical barriers.

Language Barrier

Non-English-speaking Baby Boomers struggle with registration due to limited language support, often needing assistance.

Discovery & Research

Translating discovered pain points into opportunities

Guided Experience

  • Hybrid support: AI Assistant to guide users or direct line of contact with customer services.

  • Walkthrough tutorial that mimics in-person process.

Less Clicks & Clear Affordances

  • Minimal steps to complete a task.

  • Larger buttons.

  • Providing visual cues, confirmations, and easy-to-understand icons.

Multilingual Support

  • Prompting users to select their language at first launch.

  • Multiple languages available.

  • Simple language supported by icons.

Discovery & Research

User Persona

Boomer Bob, 68 years

Retired factory worker enjoys staying active and meeting people through recreation.

User Goals

  • Stay healthy with low-impact fitness.

  • Socialize through fun activities.

  • Join nearby programs.

  • Try new things without missing sign-ups.

Pain Points

  • Online sign-up is too complex and click-heavy.

  • Programs fill up too fast.

  • Website is hard to understand in English.

  • Still need to check in after registering online

Discovery & Research

Usability Testing Insights

Top 4 Themes Identified

Usability and Intuitive Design

  • Clear visual cues for interactive elements.

  • Animated and auditory feedback for user actions.

  • Visual navigation supported by clear icons.

Efficiency and Convenience

  • Streamlined registration process.

  • Quick access to saved/favourited programs.

User Trust and Reassurance

  • Verification steps to build user confidence.

  • Clear labels for all functions.

  • Auditory/visual confirmation of input.

Information Accessibility and Clarity

  • Display program availability upfront.

  • Prioritize visibility of key information and actions on screen.

Solution Statement

Solution Statement

Conversational Elements

Auditory feedback and chatbot system to ensure users feel supported and reassured

Clear and Simplified Sign-up Process

Users are guided through 3 main steps to complete registration, reduced to 2 if they create a Recreo ID.

Multilingual Support

Multiple languages offered to support the diverse community of users in the GTA.