York University
Email Campaigns
Responsive Email Design
HTML/CSS
Marketing Strategies
MY ROLE
Web & Graphic Designer
team
Communication Team, Coordinators
Overview
Email Marketing
Redesigned student email communication templates for Calumet & Stong Colleges to improve readability, visual hierarchy, and student engagement. Through a before-and-after redesign approach, the project focused on simplifying content structure, creating clearer layouts, and improving information accessibility for students.
Before/after Design
Before
The original emails were heavily text-based and difficult to scan, which reduced communication effectiveness.
Before/after Design
After
Designed and developed responsive email templates using HTML/CSS, applying strong typography, spacing, and visual hierarchy principles to create a more user-friendly communication experience.
The redesigned system transformed lengthy, text-heavy emails into visually organized and accessible digital communications optimized for student audiences.
